1on1 Strategy Lab
One Advisor. One Client. Better Financial Conversations.
Interactive financial strategy tools that help advisors turn complex financial concepts into conversations clients can see, understand, and participate in.
Stop relying on spreadsheets, static illustrations, and complicated explanations. With 1-on-1 Strategy Lab, you can explore financial strategies with your client in real time—changing assumptions, comparing approaches, and helping them understand the potential impact of decisions.

Real-Time Strategy Modeling
Turn Complex Strategies Into Visual Conversations
Interactive Strategy Suite
Ready for your next consultation
More Than Calculators.
A System for Better Financial Conversations.
1on1 Strategy Lab includes 13 interactive financial applications, but the real value isn't how many tools you receive. It's how you use them together.
Client Situation
Understand current financial position and specific goals.
Risks & Inefficiencies
Expose hidden tax drag, fee erosion, and market volatility risk.
Test Assumptions
Change withdrawal rates, return assumptions, and horizon live.
Visual Outcomes
Compare side-by-side growth models and capital preservation.
Informed Next Steps
Turn discovery into genuine client buy-in and action.
13 Interactive Applications
Different Conversations. One Strategy Lab.
Each application turns a single financial concept into a live, visual conversation — built to share across the table or on screen during real client meetings.
REALITY CHECK
Examine the client's current financial direction and test whether their strategy is performing as expected.
Advisor Impact
Uncovers hidden trajectory flaws before they become retirement shortfalls.
PRIVATE RESERVE
Explore liquidity, financing strategies, and the economics of maintaining access to private capital.
Advisor Impact
Demonstrates the power of uninterrupted compounding and private banking.
TAXABLE ACCOUNT ANALYZER
Compare the potential long-term effects of taxation, investment expenses, distributions, and alternative financial strategies.
Advisor Impact
Visually isolates dividend drag, turnover taxes, and fees over 30 years.
QP ROLLOUT ANALYZER
Explore qualified retirement assets, taxation, required minimum distributions, retirement income, Medicare IRMAA considerations, and potential repositioning strategies.
Advisor Impact
Clarifies the compounding tax ticking time-bomb in 401(k) and IRAs.
S&P 500 RATE AVERAGES
Explore historical market performance and illustrate the important distinction between average returns and the actual experience of invested money.
Advisor Impact
Busts the math myth between arithmetic mean and compound geometric return.
CSO MORTALITY CALCULATOR
Help explain mortality assumptions and their relationship to life insurance economics.
Advisor Impact
Removes mystique around cost-of-insurance tables and actuarial principles.
IUL LOCK-IN & RESET
Demonstrate caps, floors, participation rates, annual crediting, and the reset characteristics associated with indexed strategies.
Advisor Impact
Shows exactly how zero becomes your hero without mathematical confusion.
INVERTED ASSET COST CALCULATOR
Explore how different financial structures and costs may change as assets grow over time.
Advisor Impact
Illustrates why a 1% AUM fee on $2M costs drastically more than asset-based charges.
MORTGAGE MASTER
Analyze mortgages, refinancing, home equity, additional payments, financing alternatives, and potential break-even points.
Advisor Impact
Answers the eternal client debate: pay down mortgage vs. invest elsewhere.
ACCOUNT ABILITY CALCULATOR
Test financial assumptions and evaluate whether a strategy is accomplishing its intended objective.
Advisor Impact
Stress-tests client goals against real-world inflation and volatility.
RISK BUCKET ALLOCATION STRATEGY
Explore where assets are positioned and create a visual conversation around the different risks those assets may face.
Advisor Impact
Transforms abstract asset allocation into intuitive color-coded risk buckets.
IUL COST ANALYZER
Explore the costs associated with IUL and how they may impact policy performance over time.
Advisor Impact
Provides full transparency that builds client confidence and trust.
PAYING CASH IS FINANCING
Reveal the hidden cost of paying cash by illustrating the opportunity cost of lost compounding, liquidity, and future earning potential.
Advisor Impact
Transforms 'I'll just pay cash' into a real conversation about the true cost of money.
Built for the Conversation Across the Table.

“The conversations came first. The technology came later.”
1on1 Strategy Lab grew from decades of real-world experience working with financial professionals, life insurance, indexed universal life, retirement strategies, and client case design.
Merle Gilley
Creator of 1-on-1 Strategy Lab • Case Strategy Specialist