The Client-Centric Advisor Conversation Platform

1on1 Strategy Lab

One Advisor. One Client. Better Financial Conversations.

Interactive financial strategy tools that help advisors turn complex financial concepts into conversations clients can see, understand, and participate in.

Stop relying on spreadsheets, static illustrations, and complicated explanations. With 1-on-1 Strategy Lab, you can explore financial strategies with your client in real time—changing assumptions, comparing approaches, and helping them understand the potential impact of decisions.

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13 Interactive Applications Sit Across Table or Share Screen Created by Merle Gilley
Financial advisor meeting with clients at table reviewing strategy illustrations with waterfront view
Live ConsultationInteractive

Real-Time Strategy Modeling

Turn Complex Strategies Into Visual Conversations

13

Interactive Strategy Suite

Ready for your next consultation

Advisor Methodology

More Than Calculators.

A System for Better Financial Conversations.

1on1 Strategy Lab includes 13 interactive financial applications, but the real value isn't how many tools you receive. It's how you use them together.

1. DISCOVER

Client Situation

Understand current financial position and specific goals.

Phase 01
2. IDENTIFY

Risks & Inefficiencies

Expose hidden tax drag, fee erosion, and market volatility risk.

Phase 02
3. EXPLORE

Test Assumptions

Change withdrawal rates, return assumptions, and horizon live.

Phase 03
4. COMPARE

Visual Outcomes

Compare side-by-side growth models and capital preservation.

Phase 04
5. DISCUSS

Informed Next Steps

Turn discovery into genuine client buy-in and action.

Phase 05
The Complete Strategy Suite

13 Interactive Applications

Different Conversations. One Strategy Lab.

Each application turns a single financial concept into a live, visual conversation — built to share across the table or on screen during real client meetings.

01
Foundational Conversation

REALITY CHECK

Examine the client's current financial direction and test whether their strategy is performing as expected.

Advisor Impact

Uncovers hidden trajectory flaws before they become retirement shortfalls.

02
Capital & Liquidity

PRIVATE RESERVE

Explore liquidity, financing strategies, and the economics of maintaining access to private capital.

Advisor Impact

Demonstrates the power of uninterrupted compounding and private banking.

03
Tax Drag & Expenses

TAXABLE ACCOUNT ANALYZER

Compare the potential long-term effects of taxation, investment expenses, distributions, and alternative financial strategies.

Advisor Impact

Visually isolates dividend drag, turnover taxes, and fees over 30 years.

04
Retirement Distribution

QP ROLLOUT ANALYZER

Explore qualified retirement assets, taxation, required minimum distributions, retirement income, Medicare IRMAA considerations, and potential repositioning strategies.

Advisor Impact

Clarifies the compounding tax ticking time-bomb in 401(k) and IRAs.

05
Market Reality

S&P 500 RATE AVERAGES

Explore historical market performance and illustrate the important distinction between average returns and the actual experience of invested money.

Advisor Impact

Busts the math myth between arithmetic mean and compound geometric return.

06
Insurance Economics

CSO MORTALITY CALCULATOR

Help explain mortality assumptions and their relationship to life insurance economics.

Advisor Impact

Removes mystique around cost-of-insurance tables and actuarial principles.

07
Indexing Mechanics

IUL LOCK-IN & RESET

Demonstrate caps, floors, participation rates, annual crediting, and the reset characteristics associated with indexed strategies.

Advisor Impact

Shows exactly how zero becomes your hero without mathematical confusion.

08
Cost Over Time

INVERTED ASSET COST CALCULATOR

Explore how different financial structures and costs may change as assets grow over time.

Advisor Impact

Illustrates why a 1% AUM fee on $2M costs drastically more than asset-based charges.

09
Debt & Real Estate

MORTGAGE MASTER

Analyze mortgages, refinancing, home equity, additional payments, financing alternatives, and potential break-even points.

Advisor Impact

Answers the eternal client debate: pay down mortgage vs. invest elsewhere.

10
Assumption Auditing

ACCOUNT ABILITY CALCULATOR

Test financial assumptions and evaluate whether a strategy is accomplishing its intended objective.

Advisor Impact

Stress-tests client goals against real-world inflation and volatility.

11
Asset Positioning

RISK BUCKET ALLOCATION STRATEGY

Explore where assets are positioned and create a visual conversation around the different risks those assets may face.

Advisor Impact

Transforms abstract asset allocation into intuitive color-coded risk buckets.

12
Policy Transparency

IUL COST ANALYZER

Explore the costs associated with IUL and how they may impact policy performance over time.

Advisor Impact

Provides full transparency that builds client confidence and trust.

13
Opportunity Cost

PAYING CASH IS FINANCING

Reveal the hidden cost of paying cash by illustrating the opportunity cost of lost compounding, liquidity, and future earning potential.

Advisor Impact

Transforms 'I'll just pay cash' into a real conversation about the true cost of money.

Decades of Real-World Case Design

Built for the Conversation Across the Table.

Merle Gilley, Creator of 1-on-1 Strategy Lab
Creator

“The conversations came first. The technology came later.”

1on1 Strategy Lab grew from decades of real-world experience working with financial professionals, life insurance, indexed universal life, retirement strategies, and client case design.

Merle Gilley

Creator of 1-on-1 Strategy Lab • Case Strategy Specialist

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